The #1Thing message builds off of the Awareness + Action = Social Change campaign idea that to accomplish real social transformation, we must incorporate concrete action steps that individuals, families, communities, and institutions can take. So with one thing we want to focus on change making and the idea that it can start small and doesn’t have to be overwhelming. Everyone plays a role in creating the world we want to live in and when each commit to doing just one thing, the collective power of our actions can create real social transformation. Change can start with just #1Thing.